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About Circle
We're a team of passionate marketers, strategists, and creatives at a leading digital marketing agency in Amman, Jordan — dedicated to helping brands across MENA and the USA reach their full potential through AI-first growth marketing.
Founded by Sherif AbdElGawad, Circle Marketing Solutions is a digital marketing agency headquartered in Amman, Jordan and the client-facing growth lead inside a four-company group that also includes theCircle.ai, Dot & Dash, and TrustedML. The agency is senior-led, with campaigns directed by C-suite strategists rather than outsourced to junior teams — giving clients one accountable commercial partner with deeper specialist capability behind it.
Why the group model matters
One premium partner on the outside. A connected growth group underneath.
Circle brings senior strategy, AI systems, regional activation, and commercial accountability together in one model built to move faster than a fragmented agency stack.
- Jordan HQ with regional and global leverage
- One strategic lead with multiple specialist engines behind it
- Bilingual, culturally tuned execution across the funnel
Group operating modelWhy the group model matters
4 engines
moving behind one client brief
One premium partner on the outside. A connected growth group underneath.
Circle brings senior strategy, AI systems, regional activation, and commercial accountability together in one model built to move faster than a fragmented agency stack.
Jordan HQ with regional and global leverageOne strategic lead with multiple specialist engines behind itBilingual, culturally tuned execution across the funnel
Last updated: March 2026
Circle Marketing Solutions is an AI-first digital marketing agency headquartered in Amman, Jordan, founded by Sherif AbdElGawad. Circle leads the client relationship, strategy, and growth direction inside a four-company operating model that pairs senior marketing leadership with trusted AI infrastructure, agentic automation, and regional activation. That structure helps brands move across Jordan, MENA, and select global markets without stitching together separate firms for strategy, AI, and execution.
Circle Marketing Solutions (also known as Circle Marketing) is a Jordan-based AI marketing agency and digital marketing company. It is not affiliated with Circle Marketing Group (USA) or other similarly named entities. Circle Marketing Solutions is headquartered in Amman, Jordan and works within a four-company group model that includes theCircle.ai, Dot & Dash, and TrustedML to extend automation, regional activation, and trusted AI delivery.
Circle Marketing at a Glance
Year Founded
2023
Headquarters
Amman, Jordan
Markets Served
Jordan, MENA, United States
Core Services
Branding Agency, AI Content Creation, Marketing Strategy & GTM, Social Media Management, Website Design & SEO
Leadership
Sherif AbdElGawad (CEO), Yasmin Elmadi (CMO), Cecilia ElMadi (COO), Raji Nwaiser (CCO)
Group Companies
Circle Marketing, theCircle.ai, Dot & Dash, TrustedML
Notable Clients
Mazda, Madame Coco, Kayan Real Estate, Whitehall, Dead Sea Spa, Falcon Cars Jordan
How We're Different
AI-first marketing agency approach
Unlike traditional marketing agencies in Jordan and MENA that bolt AI onto legacy workflows, Circle Marketing was built from the ground up around AI-accelerated production. AI handles high-volume creative generation, campaign optimization, and data analysis — freeing senior strategists to focus on direction and decision-making.
Senior-led execution
Every campaign is directed by C-suite leadership, not delegated to junior account managers. Clients work directly with the strategists who shape their brand, ensuring accountability and strategic depth at every stage.
MENA cultural expertise
Based in Amman with a four-company group operating across the region, Circle is one of the few digital marketing agencies in Jordan that combines AI capabilities with deep understanding of cultural nuances, consumer behavior, and the media landscape specific to MENA markets — from Arabic-first content localization to Ramadan campaign timing.
Circle vs traditional agencies vs pure AI tools
Traditional marketing agencies in Amman offer human expertise but lack speed and scalability. Pure AI tools offer speed but lack strategic oversight and cultural context for Middle East markets. Circle combines both — senior human strategy with AI production speed — delivering the quality of a boutique marketing agency with the velocity of a tech-enabled growth firm.
Our Story
Circle Marketing Solutions is the client-facing growth company inside a four-company model built in Jordan for brands that need senior strategy, AI speed, and regional execution without managing fragmented vendors.
Our name reflects how the system works: Circle holds the commercial relationship, TrustedML provides the trusted AI fabric, theCircle.ai extends automation and agentic workflows, and Dot & Dash activates creators, PR, talent, and events across MENA.
Click any company to explore how it strengthens the growth system.
Focused expertiseUnified executionTrusted scale
Human + AI Partnership
The power of the group
Human strategy, trusted AI, agentic automation, and regional activation move as one system here.
Circle owns the client relationship and commercial direction, then activates the rest of the group with intent: TrustedML builds the trusted AI fabric, theCircle.ai turns that capability into automation and agents, and Dot & Dash carries the story into creators, PR, talent, and events across MENA.
- One accountable brief instead of four disconnected vendors
- Human judgment amplified by governed AI speed and automation
- Regional execution that moves from strategy to market traction faster
The Group Story
One group. Multiple engines. One accountable growth partner.
The Circle group model lets brands move from strategy to AI production to regional activation without stitching together disconnected vendors.
Circle Marketing owns the commercial outcome
Strategy, positioning, creative direction, GTM architecture, and client accountability stay anchored with Circle.
- Senior leadership leads the brief
- Bilingual MENA messaging stays consistent
- One accountable growth roadmap across channels
TrustedML powers the AI delivery backbone
Advanced AI infrastructure and model-driven production turn strategy into repeatable output and analysis.
- Custom AI production systems
- Performance intelligence and automation
- Enterprise-grade AI rigor without enterprise friction
theCircle.ai extends automation and productized AI
Workflow automation, AI agents, and product thinking push the site and campaigns beyond creative into operational leverage.
- Automation-ready lead systems
- Agentic workflows and smarter handoffs
- AI capability translated into business operations
Dot & Dash expands execution across the region
Influencer, PR, events, and culturally tuned market activation give the strategy physical reach across MENA.
- Regional market access and creators
- On-ground activations and PR moments
- Faster local execution without losing central strategy
Stage 01
Architect the market move
Circle defines the market angle, value story, channel priorities, and lead-generation logic before anything is produced.
Stage 02
Activate AI production and automation
TrustedML and theCircle.ai accelerate output, insight loops, and operational leverage around the brief.
Stage 03
Launch regional creative and local relevance
Dot & Dash and Circle activate creators, media moments, and MENA-local execution without fragmenting the strategy.
We look like one premium partner to the client because the strategy, AI systems, and regional execution layers are designed to move together from day one.
Leadership that stays inside the work
Circle is built to keep strategic ownership close to the client, while the group expands capability without diluting accountability.
Growth intelligence roomCEO
90
days visualized in one roadmap
Sherif AbdElGawad
Leads market direction, commercial strategy, and the group model that ties Circle, TrustedML, theCircle.ai, and Dot & Dash into one growth system.
Growth architectureMENA market positioningGroup capability design
S
Jordan, GCC, and cross-market expansion
CEO
Turns brand ambition into operating systems for growth.
AI content command centerCMO
3-5x
faster creative throughput
Yasmin Elmadi
Shapes message precision, campaign orchestration, and the blend of AI scale with premium brand judgment across bilingual markets.
Campaign planningMessage architecturePerformance storytelling
Y
Regional category growth and multi-channel planning
CMO
Protects quality while scaling output.
Website growth stackCOO
98
performance readiness score
Cecilia ElMadi
Keeps delivery, process rigor, and client operating cadence aligned so premium work still moves at high speed.
Operational designClient delivery systemsExecution governance
C
Cross-functional operations and growth readiness
COO
Builds calm, repeatable execution around complex briefs.
Brand system atelierCCO
60+
guideline pages shaped
Raji Nwaiser
Leads creative direction, campaign aesthetics, and the premium editorial standard that makes the group’s work feel unmistakably elevated.
Creative directionBrand systemsVisual storytelling
R
Luxury, hospitality, and culture-led brand presentation
CCO
Turns strategy into taste, texture, and motion.
Purpose, Mission, and Vision
The intent behind how the group grows brands across Jordan, MENA, and beyond.
Why we exist
Purpose
To help ambitious brands grow with the judgment of senior humans, the speed of AI, and the trust required to scale across the region.
How we operate
Mission
To run as one accountable four-company group where Circle leads strategy and commercial direction, TrustedML secures the AI fabric, theCircle.ai turns capability into automation, and Dot & Dash drives influence, PR, talent, and events in market.
What we're building
Vision
To make trusted human-AI partnership the default growth model for brands moving from Jordan into MENA and global opportunity with more speed, clarity, and confidence.
The Circle Methodology
How Circle turns ambition into a working growth system
The methodology is designed for regional brands that need clarity, execution speed, and tighter lead-generation feedback loops.
Signal mapping01
360
market inputs aligned
Signal Mapping
Audit the market, audience, demand language, channel posture, and internal commercial realities.
Market diagnosisAudience mapCommercial priorities
01
Signal Mapping
Audit the market, audience, demand language, channel posture, and internal commercial realities.
- Market diagnosis
- Audience map
- Commercial priorities
The brief becomes commercially usable before any assets are made.
Narrative architecture02
2 languages
one conversion logic
Narrative Architecture
Translate the diagnosis into a positioning spine, bilingual message logic, and a conversion-ready content structure.
Messaging matrixOffer framingPage and funnel logic
02
Narrative Architecture
Translate the diagnosis into a positioning spine, bilingual message logic, and a conversion-ready content structure.
- Messaging matrix
- Offer framing
- Page and funnel logic
Every page knows what it needs to say and who it needs to move.
AI production03
3-5x
faster output loops
AI-Accelerated Production
Use AI systems to scale premium creative, testing branches, and operational speed while human direction stays senior-led.
Media systemTesting variantsContent engine
03
AI-Accelerated Production
Use AI systems to scale premium creative, testing branches, and operational speed while human direction stays senior-led.
- Media system
- Testing variants
- Content engine
More output, faster learning, stronger consistency.
Revenue feedback04
Live
signals into optimization
Lead and Revenue Feedback
Connect the experience to GHL, attribution signals, and automation so the site becomes a growth instrument, not a static brand deck.
Lead routingAutomation rulesOptimization loop
04
Lead and Revenue Feedback
Connect the experience to GHL, attribution signals, and automation so the site becomes a growth instrument, not a static brand deck.
- Lead routing
- Automation rules
- Optimization loop
The funnel keeps getting smarter after launch.
Selected Stories
Selected growth stories from the region
Use real projects to show the difference between surface marketing and a system that combines brand direction, AI production, and regional execution.
Automotive launch proofMazda Jordan · Automotive
15M+
regional automotive reach
Mazda Jordan growth system
A luxury automotive growth system combining premium creative, paid media discipline, and AI-assisted content iteration for a more responsive launch rhythm.
Brand directionAI content creationPaid mediaSocial management
- 60+ automotive ad variants produced per quarter
- Luxury positioning preserved while testing more creative angles
- Dealer-ready traffic and showroom demand signals improved
Circle led strategy and creative. TrustedML accelerated testing and content ops.
Hospitality proofDead Sea Spa Hotel · Hospitality
Direct bookings
lift through richer storytelling
Dead Sea Spa direct booking momentum
Hospitality storytelling rebuilt around richer visual content, direct-response channel sequencing, and regional travel intent.
AI contentHospitality strategySocialInfluencer activation
- Higher-quality destination storytelling across channels
- Stronger direct booking intent from owned media
- Campaign structure tuned to MENA travel behavior
Circle shaped the commercial story while Dot & Dash amplified hospitality moments regionally.
Real estate brandingKayan Garden & Interior · Real estate and design
35%
more qualified project inquiries
Kayan brand elevation
A premium rebrand designed to move Kayan from a capable design practice into a category signal for elevated living in Amman.
Branding StudioWebsiteContent systems
- 35% lift in qualified project inquiries
- Editorial brand system ready for Arabic and English touchpoints
- Stronger premium perception across web and social
Circle owned the brand platform while AI-assisted visual exploration compressed the iteration cycle.
Ready to Move Your Market?
Let's discuss how Circle Marketing can help your brand grow across MENA and beyond.