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Meet Our Leadership
The strategic minds behind our success.
People who stay close to the work
Leadership, direction, and accountability remain visible from kickoff to growth loop.
The leadership bench keeps strategy, creative direction, and operational rigor visibly close to the client from the first brief to the growth loop.
- Senior-led planning
- Creative and operational depth
- Regional market understanding paired with AI systems thinking
Senior leadershipPeople who stay close to the work
4 leaders
close to the work
Leadership, direction, and accountability remain visible from kickoff to growth loop.
The leadership bench keeps strategy, creative direction, and operational rigor visibly close to the client from the first brief to the growth loop.
Senior-led planningCreative and operational depthRegional market understanding paired with AI systems thinking
Leadership that stays inside the work
Circle is built to keep strategic ownership close to the client, while the group expands capability without diluting accountability.
Growth intelligence roomCEO
90
days visualized in one roadmap
Sherif AbdElGawad
Leads market direction, commercial strategy, and the group model that ties Circle, TrustedML, theCircle.ai, and Dot & Dash into one growth system.
Growth architectureMENA market positioningGroup capability design
S
Jordan, GCC, and cross-market expansion
CEO
Turns brand ambition into operating systems for growth.
AI content command centerCMO
3-5x
faster creative throughput
Yasmin Elmadi
Shapes message precision, campaign orchestration, and the blend of AI scale with premium brand judgment across bilingual markets.
Campaign planningMessage architecturePerformance storytelling
Y
Regional category growth and multi-channel planning
CMO
Protects quality while scaling output.
Website growth stackCOO
98
performance readiness score
Cecilia ElMadi
Keeps delivery, process rigor, and client operating cadence aligned so premium work still moves at high speed.
Operational designClient delivery systemsExecution governance
C
Cross-functional operations and growth readiness
COO
Builds calm, repeatable execution around complex briefs.
Brand system atelierCCO
60+
guideline pages shaped
Raji Nwaiser
Leads creative direction, campaign aesthetics, and the premium editorial standard that makes the group’s work feel unmistakably elevated.
Creative directionBrand systemsVisual storytelling
R
Luxury, hospitality, and culture-led brand presentation
CCO
Turns strategy into taste, texture, and motion.
Let's Move Your Market!
Let's create something extraordinary together. Your success story starts with a conversation.